Privacy policy
Last updated: July 3, 2026
This privacy policy outlines how Seniorshop (“the site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or use our services, make a purchase from seniorshopdk.myshopify.com (“the site”), or otherwise communicate with us in connection with the site (collectively “the services”). In this privacy policy, “you” and “your” refer to you as a user of the services, whether you are a customer, a visitor to the site, or another individual whose information we have collected as outlined in this policy.
Please read this privacy policy carefully.
Changes to This Privacy Policy
We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the site, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.
The Personal Information We Collect
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you submit directly to us through our services may include:
- Contact Information such as your name, address, phone number, and email.
- Order Information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account Information like your username, password, security questions, and other data for account security purposes.
- Customer Support Information including any details you choose to include in communications with us, such as when you send a message via the services.
Some features of the services require you to provide certain information directly to us. You may choose not to provide this information, but this may prevent you from using or accessing those features.
Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include details about how you access and use our site and your account, such as device information, browser data, network connection details, your IP address, and other information regarding your interaction with the services.
Information We Obtain from Third Parties
We may also gather information about you from third parties, including vendors and service providers, who may collect information on our behalf, for example:
- Companies that support our site and services, like Shopify.
- Our payment processors, which collect payment information (such as bank account, credit or debit card details, billing address) to process your payment and fulfill orders, and provide you with requested products or services to comply with our contract with you.
- When you visit our site, open or click on emails we send you, or interact with our services or ads, we, or third parties we partner with, may automatically gather specific information using online tracking technologies like pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we receive from third parties will be handled according to this privacy policy. Also, see the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to deliver the services to you in order to comply with our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, managing your account, arranging delivery, facilitating returns and exchanges, and other account-related features. We can enhance your shopping experience by allowing Shopify to link your account with other Shopify services you might choose to use. In this case, Shopify processes your information as outlined in its privacy policy and the privacy policy for consumers.
- Marketing and Advertising. We may use your personal information for marketing and promotion purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and showing you advertisements for products or services. This might involve using your personal information to better tailor the services and advertising on our site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products under Art. 6 (1) (f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the services and register for an account, you're responsible for safeguarding your account credentials. We strongly advise you not to share your username, password, or other access details with others. If you suspect your account has been compromised, contact us immediately. If you are in the EEA, the lawful basis for these processing activities is our legitimate interest in keeping our site secure for you and other customers under Art. 6 (1) (f) GDPR.
- Communication and Service Improvement. We use your personal information to provide customer support and enhance our services. This is in our legitimate interests to be responsive to you, offer efficient services, and maintain our business relationship with you per Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use cookies on our site. For specific information about the cookies we use in operating our store with Shopify, visit https://www.shopify.com/legal/cookies. We use cookies to enhance and improve our site and services (including remembering your actions and preferences), conduct analytics to better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor services, products, and advertising on our site and other websites.
Most browsers accept cookies by default, but you can choose to remove or reject cookies via your browser settings. Remember, removing or blocking cookies may negatively impact your user experience and may cause some services, including certain features and general functionality, not to work properly or be unavailable. In addition, blocking cookies may not entirely prevent the mechanisms we use to share information with third parties, such as our advertising partners.
How We Share Personal Information
Under certain circumstances, we may share your personal information with third parties for purposes related to contract fulfillment, legitimate purposes, and other reasons in accordance with this privacy policy. Such circumstances may include:
- With vendors or other third parties that perform services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as for product shipments, or through your use of social media widgets or login integrations with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the services, our rights, and our users' or others' rights.
We disclose the following categories of personal information and sensitive personal information about users for the purposes expressed above in “How We Collect and Use Your Personal Information” and “How We Share Personal Information”:
| Category | Categories of Recipients |
|---|---|
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We do not use or share sensitive personal information without your consent, nor do we use it to infer characteristics about you.
With your consent, we share personal information for participation in advertising and marketing activities, as follows.
Third-Party Websites and Links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, review their privacy policies and other terms and conditions. We do not guarantee and are not responsible for such sites' privacy or security, including the accuracy, completeness, or reliability of information found on such sites. Information you provide in public or semi-public areas, including shared information on third-party social networking platforms, may also be viewed by other users of the services and/or users of those platforms without restrictions on its use by us or a third party. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators unless stated on the services.
Children's Data
The services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us their personal information, you can contact us using the options below to request its deletion.
As of the effective date of this privacy policy, we do not have actual knowledge that we “share” or “sell” (as these terms are defined under applicable law) personal information about individuals under 16 years of age.
Security and Storage of Your Information
Keep in mind that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.
How long we retain your personal information varies depending on factors such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. These rights, however, are not absolute, may only apply under specific circumstances, and, in some cases, we may deny your request as permitted by law.
- Right of Access: You may have the right to request access to personal information we hold about you, including details on how we use and share your information.
- Right to Deletion: You may have the right to request that we delete personal information we store about you.
- Right to Rectification: You may have the right to request we correct any inaccurate personal information we hold about you.
- Right to Data Portability: You may have the right to receive a copy of the personal information we have about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
- Right to Opt-Out of Sale or Sharing or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information, or to opt-out of the processing of your personal information for purposes considered to be “targeted advertising” as defined under applicable data privacy laws. Note that if you visit our website with the Global Privacy Control opt-out signal enabled, depending on your location, we will automatically treat that as a request to opt-out of the “sale” or “sharing” of data for the device and browser you use to access the website.
- Restrict Processing: You may have the right to ask us to cease or restrict processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we decline to process your request. You may do so by responding directly to our denial.
- Manage Communication Preferences: We may send you promotional emails, and you may opt out at any time by using the unsubscribe feature found in our emails. If you opt out, we'll still send you non-promotional emails, like those about your account or orders you've made.
You can exercise any of these rights where indicated on our website or by contacting us using the details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email or account details, before we can respond substantively to the request. As permitted by applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We'll respond promptly to your request as required by applicable law.
Complaints
If you have concerns about how we handle your personal information, please contact us using the details below. If you are unsatisfied with our response to your complaint, you may, depending on your location, have the right to appeal our decision by contacting us using the details below, or by filing your complaint with your local data protection authority. For the EEA, a list of responsible Data Protection Authorities is available here.
International Users
Note, we may transfer, store, and process your personal information outside of the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, whichever is applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this policy, or if you want to exercise any of the rights available to you, please call or email us at sw@seniorshop.dk or contact us at Seniorshop ApS, Hørkær 32, 2730 Herlev, Denmark.
For the purposes of applicable data protection laws, and unless otherwise explicitly stated, we are the data controller of your personal information.